my work history

In 2024 I decided to switch to a services based work environment, offering down time in-between projects to further hone my coding skills and spend more time with my family.


Ideal Siding

Franchise Owner

I decided to challenge myself outside of the digital realm and bought a small business: a siding installation franchise. This is where I currently oversee all aspects of business operations, from project management to client relations. My focus is on driving growth and ensuring the delivery of high-quality services to clients at a reasonable cost.

ASD Inc.

SEO Manager, 2022-2024

In 2022 I joined All Star Directories as an SEO Specialist. Shortly thereafter I was promoted to lead and innovate the SEO strategy across their portfolio of 14 lead-generation websites in the higher education space.

  • I managed on-page, off-page, CRO strategy and technical SEO. Resulting in a 10%+ YoY traffic increase in 2023 and a 15% conversion rate improvement across 6 websites.
  • Optimized content for SEO in collaboration with the Content Team, driving a 20% increase in keyword rankings and led major redesigns for 4 domains.

GAM LLC

Founder, 2012-2022

I founded Golden Ape Media with a mission to create content-rich websites that empower consumers in competitive markets. Over nearly a decade, we built and scaled affiliate marketing and eCommerce platforms in various niches.

  • Laaunched and scaled multiple websites, driving tens of thousands of monthly visits, with one flagship property surpassing millions of organic visits each month. .
  • Gained hands-on experience with HTML, CSS, JavaScript, and PHP through extensive first-hand customization of WordPress and Shopify themes.
  • Led a team of contractors specializing in programming widgets, writing, editing, and data management, driving continuous site improvements and user engagement.

Ceasers Entertainment Inc.

Senior IT Auditor, 2014-2017

I started at Caesars Entertainment as a Corporate Finance Auditor, where I conducted comprehensive financial audits. Recognizing my technical acumen, I was the first cross-departmental promotion to a Senior IT Auditor role, where I led high-impact IT audits across various casinos and hotels owned by this Fortune 500 organization.